Revenue Impact Calculator
Enter your current metrics, set targets, and see projected revenue uplift and ROI from Maestra.
Your current baseline
Point A — where you are today
Traffic & Conversion
Monthly visitors now
→
Monthly visitors in 1 yr
Site conversion rate (visitors → orders)
%
Order Economics
Average order value (AOV)
$
Repeat purchase rate
%
Email / loyalty list size
Maestra investment
Monthly platform fee
Monthly fee
$
Stack replacement savings optional
Monthly cost of tools Maestra replaces — ESP, CDP, push, etc.
Total cost of tools being replaced ($/mo)
$
Targets with Maestra
Point B — what you're aiming for
Lift assumptions
CVR target
%
%
+0%
AOV target
$
$
+0%
Repeat rate target
%
%
+0pp
⚠️ One or more targets are below baseline — check your inputs.
P&L Summary
Net impact on your business
| Added revenue | — |
| Maestra platform fee | — |
| Net gain | — |
| ROI on MaestraAnnual basis | — |
| Payback period | — |
Note on methodology: All projections are calculated on gross revenue, not gross margin — we don't have visibility into your margins, and they typically vary by product category. Apply your average contribution margin for internal planning.
Current monthly revenue
—
Projected monthly revenue
—
—
Added monthly revenue
—
—
Annual ROI on Maestra
—
—
Revenue uplift breakdown
Each contribution is calculated independently — no double-counting
| Traffic growth Additional visitors × current CVR × current AOV | — |
| CVR improvement Higher CVR delta × future traffic volume × current AOV | — |
| AOV uplift Higher basket applied to all future converted orders (future traffic × target CVR) | — |
| Repeat purchase uplift Incremental repeats via email/loyalty — applied to list size, not traffic, to avoid overlap with CVR | — |
| Total added monthly revenue | — |
SMS Cost Savings
Compare your current SMS spend with Maestra. Savings pull automatically into the ROI calculation.
Current SMS setup
Point A — what you pay today
Monthly SMS sends
Cost per SMS
$
per SMS
Additional platform fee (if any)
$
| Current monthly SMS spend | — |
Maestra SMS pricing
Point B — what you'd pay with Maestra
Maestra cost per SMS
$
per SMS
Platform fee (if any)
$
| Maestra monthly SMS cost | — |
| Monthly savings | — |
| Annual savings | — |
| Savings % | — |
Monthly cost comparison
For 100,000 SMS sends per month
* SMS savings are automatically applied to the Revenue Impact ROI on the first tab.